You may recognize Bruce Dworsky’s name from his work in the direct response industry over the past 15 years. He’s produced, written and directed in excess of 200 different infomercials across an incredibly wide range of product categories and with an impressive hit ratio.

Most notable are the Wonder Steamer, Pest Offense, Super Wrench, The Thunder Stick Mixer, Flavor Wave Deluxe, a series of the As Seen On TV PC computer system infomercials, True Sleeper Mattress Topper ($235 Million in global sales), The Dual Drill (#1 on IMS in ’06), Pressa Bella, Scrub King, Mira Bella and dozens of others.

Bruce has worked for some of the industry’s biggest players; Reliant International Media and Thane International, All Star Marketing, Banyan Productions in Philadelphia working with clients such as National Media, CSA and Guthy-Renker; HSN Direct International overseeing many successful shows including Sweet Simplicity, the TV and retail hit that set the stage for similar products and formats.

Besides creating hit domestic DR, he also has a tremendous amount of international experience working with products and producing infomercials and short form in Europe, Egypt, Japan, Brazil and India.

The primary focus at Jordan Direct is to create the imperative to make the phones ring or the mouse click - and at the same time provide customer service that goes well beyond expectations.